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LGM Blog

​Marketing Mondays with Mike: Retention Might Be Your Best Growth Channel

7/27/2026

 
Picture
Everyone talks acquisition.

Not enough talk retention.

For many businesses:
Better retention can outperform more lead generation.

It can improve:
​
  • profitability
  • referrals
  • customer lifetime value

Sometimes the next growth opportunity isn't finding new customers.

It's serving current customers better.

That's often cheaper too.

#MarketingMondays #CustomerGrowth #Retention


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    Author

    Michael Fry
    Fractional CMO/CGO

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Michael Fry
Fractional CMO/CGO
Let's Go Marketing, LLC

317.721.1065
​[email protected]
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