 Many businesses think they have a lead generation problem...
Often they have a positioning problem. If prospects don't quickly understand: why you're different why you're credible why they should act now ...more ad spend usually won't solve it. I was reading recently about how strong positioning consistently outperforms tactical optimization, and it reinforces something I see often: strategy usually beats more activity. Before adding another campaign, it may be worth asking: Is the issue traffic... or clarity? Sometimes growth starts with tightening the message, not increasing the budget. #MarketingMondays #GrowthStrategy #SmallBusiness #FractionalCMO #FractionalCGO |